What people say about us
Working with John at Sequel was one of those rare partnerships where everything just clicks. He got what we were trying to achieve from day one, and knew how to get us there without burning through budget or wasting time on channels that weren't going to deliver.
When it came to launching a new development, John understood that each location brings its own unique audience and market conditions. John approached each launch with fresh eyes rather than just rolling out the same tired playbook. He'd dig into what made each scheme unique: who we were actually trying to reach, where those buyers spent their time, what mattered to them, what the local competition was doing. Then he'd build a media strategy around those insights, not around what had worked somewhere else six months ago.
That tailored thinking meant we weren't wasting budget on channels that didn't fit, and we were always talking to the right people in the right places.
Rebecca Baird
Former Marketing Manager, Lovell Homes
I have worked with John Kelsey for over a decade and consistently value his deep understanding of the new build sector and the evolving media landscape. John brings together strategic clarity and tactical delivery, helping businesses make the right media decisions to support both short term lead generation and longer term brand growth.
John is highly personable and credible, making him easy to put in front of operational teams. He has a real strength in constructively challenging media thinking, always grounding his recommendations in audience insight, commercial reality and real world examples that internal stakeholders can relate to.
Whether supporting campaign strategy, media planning and buying, or reviewing performance and optimising future activity, John brings a balanced perspective that connects brand building with measurable results. He is a trusted partner who understands how to drive quality leads through the right mix of media, messaging and strategy..
James Wallace
Former Head of Digital Marketing, Barratt Homes